environment | January 16, 2026

Tatler: Princess Kate became the ‘queen of quiet luxury’ in 2023

The Princess of Wales barely works, and when she is seen at an event in recent years, everyone holds their breath to see what she’s pulled from her Meghan Lookbook. We usually get “Kate’s year in fashion” pieces this time of year, and usually those articles are summaries of coatdresses and Sister Wife looks. But now that she’s Princess of Wales, the Meghan cosplay is increasingly outrageous, as is the fact that few British outlets call out Kate for her shameless single-white-female-ing. Speaking of, Tatler wrote this with a straight face: “Is the Princess of Wales the queen of quiet luxury? Kate’s 2023 wardrobe has oozed enough ‘silent expensiveness’ to thrill even Shiv Roy.” Sidenote: referring to Shiv Roy as a quiet luxury icon is hilarious given that Shiv’s wardrobe was mostly a reflection of the character’s failed attempts to be taken seriously. Shiv wore boxy, ill-fitting power suits and tried to neuter her femininity with high-neck knits.

From Loro Piana to Max Mara, Toteme to The Row, 2023 saw the final skulking shift from opulent to discreet, extravagant to understated. Where once the rich and important strived to flaunt what they had with regal colours and jewels, and then big brands and flashy labels, this era is all about authentic elegance and timeless pieces. And the Princess of Wales’s wardrobe evolution tracks just so: from preppy princess in Emilia Wickstead, to stealth wealth in Sezanne. Where Queen Elizabeth II was beloved for her bouclé suits in bold colours, Kate is carving out a new style identity according to the council of the Roys, not the Royals.

[Kate’s] neutral palette is certainly a divergence from the saccharine pastels and patterns that became synonymous with Kate in previous years.

[From Tatler]

I’m including some photos of the looks referenced in Tatler’s piece, plus some of Kate’s other 2023 looks which don’t fit the “quiet luxury” theme. For example, Kate’s coronation look, in which she had a designer make a fake headpiece with some glitter and glue gun. Or Kate’s recent copypasta at the Together at Christmas event, where she tried to put her stink on one of Meghan’s Invictus looks. One thing I’ll give Kate (slightly) is that she really leaned into pantsuits this year, and some of her suits were even flattering. Some were not. It really did feel like she was attempting a more “modern workwear” vibe rather than just wearing endless custom McQueen coatdresses constantly. Finally, trousers in her 40s. Who would have thought. PS… I totally forgot about Kate’s BAFTA look, with those gloves!! YIKES.

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Photos courtesy of Avalon Red, Cover Images.

William – The Prince of Wales and Catherine – The Princess of Wales arrive for the Coroation at Westminster Abbey, London, England, UK on Saturday 6 May, 2023.,Image: 774187119, License: Rights-managed, Restrictions: Please credit photographer and agency when publishing as Justin Ng/UPPA/Avalon., Model Release: no, Credit line: Justin Ng / Avalon
The Princess of Wales at The Coronation of King Charles III at London”s Westminster Abbey 06 May 2023,Image: 774252025, License: Rights-managed, Restrictions: -, Model Release: no, Credit line: Mark Stewart / Avalon
CARDIFF, WALES – OCTOBER 03: Prince William, Prince of Wales and Catherine, Princess of Wales visit Fitzalan High School as they celebrate the beginning of Black History Month on October 03, 2023 in Cardiff, Wales. In celebration of the 75th anniversary of the arrival of HMT Empire Windrush, the Prince and Princess of Wales will hear from pupils about the work they have been doing around black history.,Image: 810535711, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson / Avalon

Catherine, Princess of Wales smiles as she arrives for her visit to Vsi Razom Community Hub, in the Lexicon Shopping Centre, on October 04, 2023 in Bracknell, England. The Princess was there to hear about the work the organisation has been doing to support those who have arrived in the local area from Ukraine as a result of the ongoing conflict. NO UK USE FOR 48 HOURS,Image: 810848511, License: Rights-managed, Restrictions: NO UK USE FOR 48 HOURS- Fee Payable Upon reproduction – For queries contact Avalon London +44 20 7421 6000 Los Angeles +1 310 822 0419 Berlin +49 30 76 212 251 Madrid +34 91 533 42 89, *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Avalon.red / Avalon
NOTTINGHAM, ENGLAND – OCTOBER 11: Catherine, Princess of Wales arrives for a visit to Nottingham Trent University to learn about their mental health support system on October 11, 2023 in Nottingham, England. The Prince and Princess of Wales are carrying out engagements across the UK to mark World Mental Health Day and to highlight the importance of mental wellbeing, paticularly in young people.,Image: 812878328, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson / Avalon
HRH King Charles III, Queen Camilla, William, Prince of Wales and Catherine, Prince of Wales receive President of South Korea Yoon Suk Yeol during the state visit ceremonial welcome at Horse Guards Parade in London, UK, 21 November 2023,Image: 823429774, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Tim Rooke/Shutterstock / Avalon

Catherine, Princess of Wales, at a State Banquet for the President and First Lady of South Korea at Buckingham Palace in London on the first day of their State Visit to the United Kingdom. London, UK, 21 November 2023,Image: 823485385, License: Rights-managed, Restrictions: Licenced to i-Images Picture Agency. All Rights Reserved. UK copyright law applies to all print & online publications. i-Images space rates apply to all images. Magazines contact agency for fees before use. Images Single use only then repro fees apply. Tel: 07860204379, *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Stephen Lock / i-Images / Avalon
Princess Charlotte of Wales, Catherine, Princess of Wales and Prince George of Wales attend The “Together At Christmas” Carol Service at Westminster Abbey on December 08, 2023 in London, England. Spearheaded by The Princess of Wales, and supported by The Royal Foundation, the service is a moment to bring people together at Christmas time and recognise those who have gone above and beyond to help others throughout the year.,Image: 827900368, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson / Avalon
The Princess of Wales arrives at the Foundling Museum in London, to meet with care leavers who are being supported by the Museum, and with adoptive parents and foster carers to discuss the lifelong impact that positive, supportive relationships can have for children and young people. Featuring: Catherine, Princess of Wales Where: London, United Kingdom When: 25 May 2023 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**

The Princess of Wales arrives for a visit to Streets of Growth, a not-for-profit youth intervention charity in east London that is working to transform the lives of young people at risk of becoming trapped in a cycle of isolation, exploitation, violence, and criminality. Featuring: Catherine, Princess of Wales Where: London, United Kingdom When: 19 Sep 2023 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
The Princess of Wales visits AW Hainsworth in Leeds, a family-owned heritage textile mill which was established in 1783 and manufactures British woollen cloth, high-performing technical textiles, and iconic fabrics. Featuring: Catherine, Princess of Wales Where: Leeds, United Kingdom When: 26 Sep 2023 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
The Prince and Princess of Wales, known as the Duke and Duchess of Rothesay when in Scotland, visit Outfit Moray, an award-winning charity delivering life-changing outdoor learning and adventure activity programmes to young people in Moray, Scotland. Featuring: Prince William, Catherine, Princess Of Wales Where: Moray, United Kingdom When: 02 Nov 2023 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**

LONDON, ENGLAND – FEBRUARY 19: Catherine, Princess of Wales and Prince William, Prince of Wales, attend the EE BAFTA Film Awards 2023 at The Royal Festival Hall on February 19, 2023 in London, England. The Prince of Wales, President of the British Academy of Film and Television Arts (BAFTA), and The Princess will attend the Awards ceremony before meeting category winners and EE Rising Star Award nominees.,Image: 757164889, License: Rights-managed, Restrictions: , Model Release: no, Credit line: Chris Jackson / Avalon