culture | January 16, 2026

Matthew McConaughey makes beef sound sexy


McConaughey grilling in May, 2007. Credit: Splash News
Matthew McConaughey has recorded a new radio ad for the National Cattleman’s Beef Association and after listening to it I want to savor a filet mignon and touch myself.

Here’s a link to the audio for the ad.

He says: “You see those hickory smoke signals? That’s a sure sign it’s grilling season in the land of lean beef. Some strip steaks sizzling, tantalizing the entire suburb. That delicious aroma is all the motivation you need to seek out its source. Because out here a neighbor is just a friend you haven’t fed yet. Discover the power of protein in the land of lean beef. Beef, it’s what’s for dinner.”

With those few words, McConaughey has conjured up images of luring me to his trailer with the smell of grilling meat, sometime in the pre-Camila era. Fantasy is always sexier than reality, though. We published photos of McConaughey grilling last year and he looked pretty scruffy and was likely stinking of b.o. at the time. But he’s cleaned up now that he has a girlfriend and a new baby. I can always eat a burger and dream.

OK! Magazine has new details of McConaughey’s newborn baby, Levi. They say he “has his dad’s curls and his mom’s dark hair.” They also say Matt is helping out with changing the baby and giving him baths in order to give Camila a break. The upcoming issue of OK! features Jessica Alba and her baby Honor on the cover. McConaughey reportedly made a $3 million deal with the magazine for exclusive photos of Levi. He’s only a week and a half old at this point so it may be a little while before he makes his debut.

Thanks to US Weekly for the heads up on Matt’s ad.