Lauren Conrad’s clothing line goes under, economy blamed
Lauren Conrad’s overpriced and uninspired clothing line has gone under. Representatives from the line cite the economy, cleverly sugar-coating the news with the promise that Lauren will use more “high-end” fabrics the next time around. Next time around? There really shouldn’t have been a first.
Lauren Conrad’s clothing line is on hiatus until further notice. Los Angeles sources say the MTV reality starlet, who’s wrapping up her last season on “The Hills,” won’t be producing any more seasons of her Lauren Conrad Collection, which launched in fall 2007. Some showrooms got a message from her camp saying, “In light of the economic climate, Lauren has decided to completely rethink her line.” As a result, shipment of the last spring and summer delivery has been canceled, the memo said. Page Six previously reported that the line wasn’t moving in stores like Kitson and Bloomingdale’s. “Lauren is going to revamp her line and design with more high-end fabrics . . . things she couldn’t do the first time around,” a source close to Conrad said. Her rep told us, “With everything going on in the economy and in her life, she wants to rework her line and offerings. She will make announcements soon.”
[from NY Post’s Page Six]
It’s terrible that so many stores around the country and around the world are having to fold due to the economy. The fashion industry has been particularly hard-hit, with even designers like Vera Wang deciding to cancel runway shows. However, it’s hard for me to feel bad for Lauren’s line. In her world, a jersey and lycra maxi dress that looks like it’s from Target costs $280. If she wanted to revamp her line with the current economic climate in mind, she should just reprice her clothing. Kitson and Bloomingdale’s isn’t moving the merchandise because it’s overpriced and not particularly interesting, which makes sense – the clothes reflect the designer.
It’s not as if this is really going to affect her pocketbook, either. She’s got a novel, LA Candy, coming out, and her check from the next season of The Hills will be substantial. Don’t be surprised if this is the last you hear of her foray into fashion.
Photos from Lauren’s clothing line from
