What does Vals mean?

Values and Lifestyles Click to see full answer. Correspondingly, what does the acronym Vals stand for?Values, Attitudes and Lifestyles what are the Vals types? The VALS Types: Innovators. Thinkers. Believers. Achievers. Strivers. Experiencers. Makers. Survivors. Keeping this in consideration, what is the purpose of the Vals and what does Vals measure? Consumers are constrained in their full expression of self through behavior and purchase. So VALS also measures a person’s ability to express himself or herself in the marketplace. VALS™ identifies the psychological motivations that predict consumer differences.What is the Vals test? About the US VALS™ Survey To find out about a person’s product ownership, media preferences, hobbies, additional demographics, or attitudes (for example, about global warming), the questions in the VALS survey integrate into larger questionnaires that ask about these topics.